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Missive from Three Lives & Company, New York

(Sept 5) Unusually some publishers are as popular as individual books with Three Lives' clientele. "We have customers coming in and asking, 'What did New York Review publish recently?' " said Cox. Europa Editions, a relative newcomer to the U.S. market whose list of European fiction ranges from crime novels to British comedy, is equally sought after. "I have customers who have read everything they've published and want to know what they're doing next," Cox said. "There's always talk about how you can't brand publishers, it's the writers, and suddenly there is this niche publisher having--at least in my shop--people coming in and saying, 'I'll read anything they publish.' " Europa's Old Filth by Jane Gardam is No. 1 on the trade paperback fiction list.

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